Design and implementation of the online and offline advertising campaign “5+5x1000: Your Help Counts Twice” to encourage donations of 5x1000 to Fondazione EMN Italy Onlus. The campaign supports research on Multiple Myeloma and Blood Cancers and funds two Research Nurses. The campaign included: Development of advertising banners “5+5x1000: Your Help Counts Twice”: claim creation, graphic [...]
