INEOS Grenadier

INEOS Automotive organized an exclusive test drive of the rugged INEOS Grenadier off-roader for Italian media during its participation at Wildays 2023 (June 9-11) in San Polo d’Enza (RE). Journalists present were able to experience firsthand, on-road and off-road, what makes this 4X4 a unique vehicle in its category. Event operations management included selecting publications [...]

INEOS Grenadier, the 4X4 ally for outdoor activities, participated in the 2023 edition of Caccia Village, which took place from May 12 to 14 at the Bastia Umbra Exhibition Center (Perugia). At the INEOS Grenadier stand, the Italian Press Office and the Italian management of the uncompromising off-roader met with journalists and influencers for an [...]

Organisation and management for the Italian media of Expedition 1.0, the first Global Media Drive of the INEOS Grenadier 4X4, the uncompromising off-road vehicle. An unusual and adventurous test drive from the north of Scotland to The Grenadier Pub. On board the INEOS Grenadier, journalists from Italy's most prestigious publications travelled through the wilds of [...]

An event reserved for Italian media was organized for the INEOS Grenadier, the new uncompromising off-roader from INEOS Automotive. On Wednesday, December 14, 2022, in Rome, in the picturesque setting of Borgo di Tragliata, in the hills of Fiumicino, Anicecommunication, as the Press Office for INEOS Automotive in Italy, invited leading industry publications, newspapers, and [...]

INEOS Grenadier, the uncompromising, rugged off-roader, participated in the 2022 edition of the Goodwood Revival, the famous event dedicated to car enthusiasts, motorsport, aviation, and vintage atmospheres. INEOS had its own exhibition space where it met with Italian and European media and the public and presented its exclusive line of accessories. The participation of a [...]

Anicecommunication, INEOS Automotive Press Office and PR in Italy, managed the Media Event which took place in February 2022 at the Hambach plant in France and which included a visit to the production plant of INEOS Automotive and the off-road test drive of the prototype of the Grenadier. A small number of Italian journalists were [...]

Static presentation of INEOS Grenadier to the Milanese media at Cascina Cuccagna, an agricultural outpost in the center of the Lombard capital. The event took place on Friday afternoon and allowed the attending journalists to get to know the INEOS Automotive off-road vehicle up close. Followed by an aperitif at "The Grenadier", an English-style pub [...]

The Italian stage of the INEOS Grenadier 2021 European 2B Prototype Tour was held at the Viareggio - Massarosa International Off-Road Fair. Media invitation to the event and test drive alongside the INEOS Automotive off-road instructors at the Experience 1 area of the Off Park in Massarosa (LU). Reserved venue for journalists invited by INEOS [...]

Test Drive of the new INEOS Grenadier off-road vehicle at the Carraro SpA headquarters in Campodarsego (Padua). Carraro is the renowned axles supplier chosen by INEOS Automotive for the strong experience in off-road. The meeting offered the media the opportunity to get on the Grenadier and test it alongside an INEOS test driver at the [...]

Virtual round table with economic, dailies and specialized automotive media and the management of INEOS Automotive on marketing strategies and after-sales services conceived and developed in view of the start of reservations for the uncompromising INEOS Grenadier off-road vehicle. Virtual Meeting organization, meetings hosting with live presentation of the managers and power point management, moderation [...]