PETRONAS Lubricants International (PLI), the global lubricant production and marketing division of PETRONAS, after the success of the first EV Fluids Symposium held in November 2019 at the Global Research & Technology Center in Santena (Turin), after a year has switched on again spotlight on the topic with a Webinar on Electric Vehicle (EV) Fluids [...]
Management of Italian journalists at the First PETRONAS Electric Vehicle (EV) Fluids Symposium. As the Italian Press Office for PETRONAS Lubricants International, Anicecommunication coordinated the presence of Italian media at the first PETRONAS EV Fluids Symposium held in November 2019 at the Global Research and Technology (R&T) Centre of PETRONAS in Villastellone (Turin). Activities included [...]
Planning, management and implementation of Media Training for PLI - Petronas Lubricants International management. The aim of the course was to allow participants to improve their preparation in managing interviews, in dealing with journalists and the flow of information and in responding to the media in the best possible way in crisis situations. The Media [...]
Management of the on and offline advertising campaign of PETRONAS Ambra, the exclusive line of approved functional fluids, recommended in the maintenance manuals and distributed by the New Holland network. Media selection, choice and planning, media buying and booking, material management and verification of publications on online media (banner campaign and advertorial) and offline (paid [...]
